• Ben

Winter is Coming

Let’s start out by acknowledging the elephant in the room. This ain’t your average elephant though. It’s a fucking gnarly, ugly, pissed off elephant.

There’s another recession coming. And your next flat tire? That got one day closer the moment you woke up this morning. Oh, and the next time you get fired? That’s one day closer, too.

Today, we’ll discuss why it makes sense to prepare for disasters no matter what things are like now.

Wall Street analysts would call me bearish. You may very well be thinking that I’m just trying to scare the shit out of you.

Well I don’t need to try, because life is full of some scary shit.

That scary shit is the price we pay for living the lives we do.

The luxury of owning a car? One price tag is the risk of tire blowout or an accident.  

The luxury of owning a home? It’s pretty likely that, at some point or another, we’ll have to pay for a new fucking dishwasher or even a new roof.

Hell, the luxury of living in one of the most powerful countries in the world? Recessions, booms, and busts come along with economic prosperity.

Being afraid doesn’t do any good though. Honestly. Worrying is 100% impractical. It’s wasted energy. It doesn’t prevent anything.

So if worrying isn’t the solution, what is?

The only solution is to take action. Tough times are always on the way, and there’s nothing we can do to stop them. We can only prepare.

Most people never take action because they’re too focused on guessing “when” things will happen.

Here’s the thing: I don’t give a fuck about when the next recession is. I don’t give a fuck about when my next flat tire will hit.

“When” doesn’t matter. It’ll be here sooner or later and there’s nothing I can do to stop it.

We obsessively ask “when” even though we could never possibly know. I don’t care when because I know that it’s coming.

It’s pretty much certain that I’ll have to pay for a new tire at some point, so I’ll be ready. When the next recession rolls around, I’ll be ready.

Winter is coming.

There’s always another disaster on the way, but worrying about it is only destructive for us (both mind and body).

That’s why I love Fuck You Money. I’m building a fortress to weather whatever storm may come.

Winter is always coming. It may hit tomorrow or it may hit 5 years from now.

The point is, I don’t give a fuck about when it hits because I’ll be ready no matter what.


I don’t own Game of Thrones. That’s HBO’s show and is distributed by Warner Bros. Television Distribution.

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